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Digital Marketing Manager
Posting Date : 5/29/2019
Location : Hyderabad
Job Description :
Responsibilities

· Build PamTen’s digital marketing strategy, roadmap including budgets
· Oversee, Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency
· Improving the user experience on the company’s website(Includes design, content, and usability)
· Measure ROI and KPIs
· Manage, Measure and improve online content, considering SEO and Google Analytics
· Formulate SEO, PPC, CPC, Social Media, Email and Display advertising strategy for websites owned by PamTen and manage the execution of such strategy from start to finish.
· Forecast sales performance trends and act proactively to increase our market segment
· Liaise with Product, Design and Sales Heads to increase client satisfaction through cohesive strategies
· Manage and Motivate the digital marketing team to achieve goals
· Monitor competition and provide ideas to stand out
· Strong understanding of brand adherence and ability to establish processes towards an on-brand approach across the organization.
· Ability to effectively manage multiple projects/tasks of varying complexities, meet deadlines and work well under pressure.
· Stay up-to-date with the latest digital technology developments and best practices
· Participate (speaking engagements, sponsorships, networking, display booths) in industry conferences and Meet-ups for effective networking and brand promotion of our products
· Research competition, investigate benchmarks and provide suggestions for improvement

Requirement

· 8 to 12 years of proven work experience in Digital marketing of which last 4 years in managerial role handling teams
· Demonstrable experience in designing and implementing successful digital marketing campaigns
· Strong understanding of how all current digital marketing channels function
· Hands-on experience with SEO/SEM, Google Analytics, CRM software, experience with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
· Knowledge of UI/UX, HTML, CSS and web design procedures
· Excellent analytical and project management skills
· Strong team management and communication (written and verbal) skills
· High-level proficiency in MS Excel, PowerPoint, and Word

Education

· Postgraduate in Marketing.
· Holding Certifications in Digital Marketing and technologies like Google Tag Manager, Google AdWords, Bing Ads, Hubspot, OMCA will be an added advantage.

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